RICTA campaign_blog_post

RICTA unveils ‘AkadomoRW Social Media Package’ for SMEs
The campaign enables small and medium enterprises (SMEs) in Rwanda to be more visible online and boost sales at an affordable cost.

This package seeks to build on the achievements of two previous successful campaigns dubbed “Nahisemo” and “Zamuka na AkadomoRW”, which aimed at encouraging local entities to adopt and use .RW as the preferred domain name for Rwandans.

We have launched the campaign with three partners who will serve as developers for every business that wants to start selling across all their social media platforms using .RW webpage. Our authorized resellers are currently eBD, Spiderbit and Kitech and more are yet to join this campaign.

RICTA’s current initiative offers a simple and affordable package that give access to more than 1 million social media users in Rwanda with a single web page. This package is not only meant for businesses already selling on social media platforms such as Instagram, WhatsApp, Facebook and more but also new businesses venturing to start selling online.

According to Grace Ingabire Mwikarago, the CEO of RICTA, the ‘AkadomoRW social media brand package’ is a simple yet inexpensive tool that was developed to give SMEs in Rwanda an affordable eCommerce platform that can boost sales without necessarily building a standalone website.

“This package will give businesses more visibility on social media platforms and enable them to sell their products and services on Facebook, WhatsApp, and Instagram while benefiting additional features such as .RW domain name, a google map address and one business email”.

“We believe this package is not just affordable, but it will also brings a great customer experience because clients will be engaging with businesses directly. This product will be a main driver of purchases which makes it a win-win for businesses and customers,” Ingabire said.

This package includes a single landing page with sliders, an about section, the business contact and social media business links through which customer queries can be directly addressed.

Among other benefits, the social media brand package is easy to setup than a traditional website, it is also light in content with an eCommerce functionality that is handled off-site and guarantees access to millions of Rwandans across various social media platforms.

“We believe this is a good offer for SMEs that are still recovering from the impact of Covid-19 and a great opportunity of promoting the ease of doing business online in Rwanda.” Ingabire said.

“This package will bridge the gap between Technology trends and the use of it, SMEs will be able to adopt digital solutions at an affordable price and it is a great opportunity for them to expand their market and stay on top of the latest digital trends.” Fridolin from Kitech, one of our partners mentioned.

“Ignoring online marketing is like opening a business but not telling anyone, this campaign comes to open up an online sales channel for your brick-and-mortar store and this is very handy for small businesses with no budget and initial online presence.” Says Davis, Spiderbit

Businesses will be able to acquire this package at a cost of RWF 30,000 per year. It does not include a payment solution but customers can directly engage the business owners and agree on payment modalities.

For businesses to get their social media package, they can visit AKADOMORW website and signup: spiderbit.rw/akadomorw/ , ebd.rw/ , kitech.rw/akadomorw. Get more details or guidance by calling 0788-125-078 or send a WhatsApp message to 0781-151-371

We can’t wait to see more Rwandan businesses increasing their sales as they take advantage of this package and sell across all social media platforms.