Simple Ways to Make Sure Your Digital Asset “RW Domain” Stays Yours
Imagine waking up one morning, trying to check your business emails, only to find that your company email no longer works. You open your website, and it’s offline. Customers begin calling, saying they can’t reach your site or send inquiries. Then it hits you: your domain name expired… and now it’s gone.
This isn’t just a technical issue, it’s a serious blow to your business. Sadly, this scenario is all too common for businesses. Many entrepreneurs and organizations lose their RW domain names because they simply missed the renewal notice, often due to outdated contact information. Your domain is your digital identity. It’s how your customers find you, trust you, and engage with your brand. When it disappears, so does your credibility.
Take for example Josiane, who runs a small fashion brand in Kigali. She built a loyal Instagram following, linked her website to her bio, and was getting steady orders. But one day, the orders stopped. Her domain had expired. She never received the renewal reminders because her phone number on file was from three years ago, and no longer in use. By the time she noticed, her domain had been deleted and someone else had already bought it. That small mistake cost her money, clients, and months of hard work.
The good news is: this is entirely preventable.
The first step is to make sure your domain contact information is accurate. That’s the phone number and email address you have given to your registrar or hosting company when you first bought the domain. If these aren’t updated, you’ll miss every renewal reminder.
Second, consider enabling auto-renewal. Most registrars offer this feature, and it ensures your domain gets renewed automatically, as long as you have a valid payment method linked. No more worrying about missing deadlines while you’re busy running your business.
Finally, you can opt to register your RW domain for a longer period, even up to 10 years. It’s affordable and ensures that your digital brand stays protected for the future.
Think of it like registering your car. Would you risk driving it for years without checking if the paperwork is up to date? Of course not. Your domain deserves the same level of care, because today, your online presence is just as important as your physical shop.
Losing your domain doesn’t just mean downtime. It opens the door for competitors to grab your name, redirect your traffic, or even damage your brand. You’ve invested time, energy, and money to build your business — don’t let a small oversight undo it all.
So take action now. Log into your domain account, check your contact details, enable auto-renewal, or renew it for the long haul. A few minutes today can save you from major headaches tomorrow.
Let’s build a safer, smarter digital Rwanda, one secured domain at a time.
#RWDomain #DigitalRwanda #ProtectYourDomain
